Express 27 Class Clinic #2 at Richmond Yacht ClubSeptember 12
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Author: Bob Harvey ([email protected]) contact the author
Subject: Participation
Info: (28004 views) Posted: Thursday 12-20-07 04:57:15 AM
Jason:

Seems like if you want to increase participation you need a publicity champion. Someone needs to write up the results of every event (social portion included/featured) and send them out to publications targeting the region you want to grow. I just finished reading an article in 'Sail' magazine that was written by Kimball Livingston that featured Moore 24s.

The things that make a class popular are:

1) A boat is fun to sail. (Slam dunk with the Express!)

2) Affordability. I think we're covered here.

3) An active, fun class. I think this is likely where the Moore 24s have excelled. It's a perception that's fueled by information. Hence the need for a tireless publicist. People need to KNOW they're missing out on great times on a fun, affordable boat, and there's no way to do that other than press. It's a never ending job, but it's the only thing the works.

::
:: I am looking to move off the weight issue and see if
:: anyone has any other suggestions to increase
:: participation.
::
:: Anyone????

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